First Snow
Open in tool →Ice blue on snow-white with a deep navy — the quietest winter palette; everything is a tint of one cold hue.
Color
#344e7f
#344e7f
hex
#344e7frgb
rgb(52, 78, 127)hsl
hsl(219, 42%, 35%)oklch
oklch(0.428 0.088 262.1)Closest name: Assassin (#2d4f83)Relative luminance 0.0771
Colors that go with #344e7f
Sea Green, Blue and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #344e7f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Blue #0000ff
shipped7 real palettes, including CVS's brand system and Tesco's brand system put Blue beside #344e7f, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #344e7f: 4 real palettes, including Blue Mono and Blizzard's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #344e7f in 13 real palettes, including Walgreens's brand system and Codecademy's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #344e7f: 16 real palettes, including HP's brand system and Unilever's brand system, as the accent.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #344e7f: 4 real palettes, including Fireside and Campbell's's brand system, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #344e7f in 5 real palettes, including Sapphire & Gold and Open House, as the supporting colour.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #344e7f: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #344e7f
Tints & shades
Harmonies
Contrast
| #344e7f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.26:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.54:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #344e7f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#344e7f reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #344e7f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #344e7f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/344e7f-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md