Color

#343fdf

#343fdf
hex#343fdf
rgbrgb(52, 63, 223)
hslhsl(236, 73%, 54%)
oklchoklch(0.479 0.236 270.5)
Closest name: Blurple (#5539cc)Relative luminance 0.0961

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dfd434

#3495df · #7e34df

#df343f · #3fdf34

Split-complementary

Open in tool →

#df7e34 · #95df34

#df3495 · #dfd434 · #34df7e

Contrast

#343fdf as textRatioAAAA largeAAAFix
Aaon white
7.19:1passpasspassPasses AAA — no fix needed.
Aaon black
2.92:1failfailfail
  • AA: use #6069e6 as the text (4.66:1)
  • AAA: use #888fec as the text (7.19:1)
  • AA: or shift the background to #cfcfcf (4.61:1)
  • AAA: or shift the background to #fcfcfc (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #343fdf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#343fdf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #343fdf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #343fdf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/343fdf-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md