Color

#3296bd

#3296bd
hex#3296bd
rgbrgb(50, 150, 189)
hslhsl(197, 58%, 47%)
oklchoklch(0.633 0.107 228.4)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.2616

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd5a32

#32bd9f · #3250bd

#bd3296 · #96bd32

Split-complementary

Open in tool →

#bd3250 · #bd9f32

#9f32bd · #bd5a32 · #50bd32

Contrast

#3296bd as textRatioAAAA largeAAAFix
Aaon white
3.37:1failpassfail
  • AA: use #2a7c9d as the text (4.7:1)
  • AAA: use #1f5d75 as the text (7.29:1)
  • AA: or shift the background to #242424 (4.61:1)
Aaon black
6.23:1passpassfail
  • AAA: use #36a0c9 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3296bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3296bd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3296bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3296bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3296bd-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md