Color

#328ccd

#328ccd
hex#328ccd
rgbrgb(50, 140, 205)
hslhsl(205, 61%, 50%)
oklchoklch(0.617 0.129 244.3)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2384

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cd7332

#32cdc0 · #323fcd

#cd328c · #8ccd32

Split-complementary

Open in tool →

#cd323f · #cdc032

#c032cd · #cd7332 · #3fcd32

Contrast

#328ccd as textRatioAAAA largeAAAFix
Aaon white
3.64:1failpassfail
  • AA: use #2c7cb5 as the text (4.51:1)
  • AAA: use #215d87 as the text (7.05:1)
  • AA: or shift the background to #1f1f1f (4.53:1)
Aaon black
5.77:1passpassfail
  • AAA: use #4e9cd4 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #328ccd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#328ccd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #328ccd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #328ccd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/328ccd-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md