Color

#327da9

#327da9
hex#327da9
rgbrgb(50, 125, 169)
hslhsl(202, 54%, 43%)
oklchoklch(0.563 0.1 238.1)
Closest name: Blue Triumph (#4376ab)Relative luminance 0.1821

Colors that go with #327da9

Charcoal, Crimson and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a95e32

#32a999 · #3242a9

#a9327d · #7da932

Split-complementary

Open in tool →

#a93242 · #a99932

#9932a9 · #a95e32 · #42a932

Contrast

#327da9 as textRatioAAAA largeAAAFix
Aaon white
4.52:1passpassfail
  • AAA: use #265d7e as the text (7.12:1)
Aaon black
4.64:1passpassfail
  • AAA: use #529fcb as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #327da9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#327da9 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #327da9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #327da9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/327da9-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md