Color

#3240bd

#3240bd
hex#3240bd
rgbrgb(50, 64, 189)
hslhsl(234, 58%, 47%)
oklchoklch(0.446 0.194 271)
Closest name: Denim (#2243b6)Relative luminance 0.0802

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bdaf32

#3286bd · #6a32bd

#bd3240 · #40bd32

Split-complementary

Open in tool →

#bd6a32 · #86bd32

#bd3286 · #bdaf32 · #32bd6a

Contrast

#3240bd as textRatioAAAA largeAAAFix
Aaon white
8.07:1passpasspassPasses AAA — no fix needed.
Aaon black
2.6:1failfailfail
  • AA: use #626dd5 as the text (4.67:1)
  • AAA: use #868fdf as the text (7.01:1)
  • AA: or shift the background to #c2c2c2 (4.53:1)
  • AAA: or shift the background to #f0f0f0 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3240bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3240bd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3240bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3240bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3240bd-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md