Color

#323fb3

#323fb3
hex#323fb3
rgbrgb(50, 63, 179)
hslhsl(234, 56%, 45%)
oklchoklch(0.435 0.182 271.5)
Closest name: Denim (#2243b6)Relative luminance 0.0749

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b3a632

#3280b3 · #6632b3

#b3323f · #3fb332

Split-complementary

Open in tool →

#b36632 · #80b332

#b33280 · #b3a632 · #32b366

Contrast

#323fb3 as textRatioAAAA largeAAAFix
Aaon white
8.41:1passpasspassPasses AAA — no fix needed.
Aaon black
2.5:1failfailfail
  • AA: use #606bd2 as the text (4.53:1)
  • AAA: use #8890dd as the text (7.08:1)
  • AA: or shift the background to #bfbfbf (4.57:1)
  • AAA: or shift the background to #ebebeb (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #323fb3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#323fb3 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #323fb3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #323fb3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/323fb3-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md