Color

#323196

#323196
hex#323196
rgbrgb(50, 49, 150)
hslhsl(241, 51%, 39%)
oklchoklch(0.384 0.16 276.2)
Closest name: Bluebell (#333399)Relative luminance 0.0508

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#949631

#316296 · #653196

#963231 · #319632

Split-complementary

Open in tool →

#966531 · #629631

#963162 · #949631 · #319665

Contrast

#323196 as textRatioAAAA largeAAAFix
Aaon white
10.42:1passpasspassPasses AAA — no fix needed.
Aaon black
2.02:1failfailfail
  • AA: use #6b69ce as the text (4.54:1)
  • AAA: use #918fdb as the text (7.16:1)
  • AA: or shift the background to #ababab (4.54:1)
  • AAA: or shift the background to #d4d4d4 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #323196 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#323196 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #323196
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #323196 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/323196-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md