Homestead
Open in tool →Timber and olive for homes that photograph in golden hour; nothing here competes with a good listing photo.
Color
#322a2c
#322a2c
hex
#322a2crgb
rgb(50, 42, 44)hsl
hsl(345, 9%, 18%)oklch
oklch(0.295 0.012 1)Closest name: Smoky Charcoal (#34282c)Relative luminance 0.0252
Colors that go with #322a2c
Amber, Blue and Blue Violet lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Amber #ffbf00
shippedAmber is paired with #322a2c in 18 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour.
Blue #0000ff
shipped23 real palettes, including Headspace's brand system and Readymag's brand system put Blue beside #322a2c, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #322a2c in 5 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped7 real palettes, including Blush and Rain Garden put Blush Pink beside #322a2c, as the supporting colour.
Burlywood #deb887
shippedBurlywood is paired with #322a2c in 5 real palettes, including Polaroid and Kiln, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #322a2c: 10 real palettes, including Clean Beauty and Dusk, as the lead colour.
Champagne #f7e7ce
shipped8 real palettes, including Darkroom and Allbirds's brand system put Champagne beside #322a2c, as the surface under it.
White Smoke #f5f5f5
neutralWhite Smoke is the near-white surface #322a2c was made for — maximum legibility with no colour cast to argue with.
Real palettes that use #322a2c
Tints & shades
Harmonies
Contrast
| #322a2c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 13.97:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.5:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #322a2c as the background.
Brands using this color
- Fenty Beautyprimary · #2d2929 · Δ1.157
- Fenty Beautytext · #2d2929 · Δ1.157
- Headspacetext · #2d2c2b · Δ1.157
- Astrotext · #2c2c2c · Δ1.235
- Gilletteprimary · #2b2929 · Δ1.493
- Gillettetext · #2b2929 · Δ1.493
- Squarespaceprimary · #2a2a2a · Δ1.555
- Loomtext · #292a2e · Δ1.657
- Rotten Tomatoesprimary · #2a2c32 · Δ1.667
- McDonald'stext · #292929 · Δ1.834
- Raycasttext · #2f3031 · Δ1.931
Palettes built around it
Blush
Open in tool →Rose and skin tones on a pink-white surface — soft focus, flattering, unmistakably beauty.
Clean Beauty
Open in tool →Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare.
Sorbet
Open in tool →Peach, apricot and baby blue on white — a soft consumer-app palette that still gets AA text from a single dark ink.
Mushroom
Open in tool →Taupe, oat and a sage accent — the quiet earth palette: almost neutral, with just enough colour to feel alive.
Typewriter
Open in tool →Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour.
Fonts for this mood
#322a2c reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #322a2c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #322a2c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/322a2c-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md