Color

#3196aa

#3196aa
hex#3196aa
rgbrgb(49, 150, 170)
hslhsl(190, 55%, 43%)
oklchoklch(0.624 0.095 213.7)
Closest name: Blue Moon (#3992a8)Relative luminance 0.2537

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aa4531

#31aa82 · #315aaa

#aa3196 · #96aa31

Split-complementary

Open in tool →

#aa315a · #aa8231

#8231aa · #aa4531 · #5aaa31

Contrast

#3196aa as textRatioAAAA largeAAAFix
Aaon white
3.46:1failpassfail
  • AA: use #2a8192 as the text (4.51:1)
  • AAA: use #1f5e6b as the text (7.31:1)
  • AA: or shift the background to #212121 (4.66:1)
Aaon black
6.07:1passpassfail
  • AAA: use #36a4ba as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3196aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3196aa reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3196aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3196aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3196aa-a2b6be-df4e7c-1f252d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md