Arctic
Open in tool →Navy type on white with an ice-blue accent: crisp and corporate without going grey.
Color
#30a7df
#30a7df
hex
#30a7dfrgb
rgb(48, 167, 223)hsl
hsl(199, 73%, 53%)oklch
oklch(0.689 0.13 234.3)Closest name: Cousteau (#55a9d6)Relative luminance 0.3359
Colors that go with #30a7df
Charcoal, Tomato and Bronze lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #30a7df: softer than #000 and cool enough to feel like part of the same palette.
Tomato #ff6347
split-complementshippedTomato is a split-complement of #30a7df: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Bronze #cd7f32
complementaryshippedBronze sits directly opposite #30a7df on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #30a7df in 7 real palettes, including Salesforce's brand system and NBA's brand system, as the accent.
Blue #0000ff
shipped5 real palettes, including Warp's brand system and Unity's brand system put Blue beside #30a7df, as the supporting colour.
Dark Orange #ff8c00
shippedDark Orange shows up next to #30a7df in 5 real palettes, including Elastic's brand system and Learning App, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #30a7df: 7 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the accent.
Midnight Blue #191970
shipped8 real palettes, including Confluent's brand system and SoFi's brand system put Midnight Blue beside #30a7df, as the lead colour.
Real palettes that use #30a7df
Tints & shades
Harmonies
Contrast
| #30a7df as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.72:1 | fail | fail | fail | |
Aaon black | 7.72:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #30a7df as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#30a7df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #30a7df
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #30a7df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/30a7df-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md