Color

#308ca1

#308ca1
hex#308ca1
rgbrgb(48, 140, 161)
hslhsl(191, 54%, 41%)
oklchoklch(0.595 0.09 216.1)
Closest name: Blue Moon (#3992a8)Relative luminance 0.2196

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a14530

#30a17d · #3054a1

#a1308c · #8ca130

Split-complementary

Open in tool →

#a13054 · #a17d30

#7d30a1 · #a14530 · #54a130

Contrast

#308ca1 as textRatioAAAA largeAAAFix
Aaon white
3.89:1failpassfail
  • AA: use #2b7f91 as the text (4.62:1)
  • AAA: use #21606e as the text (7.09:1)
  • AA: or shift the background to #171717 (4.6:1)
Aaon black
5.39:1passpassfail
  • AAA: use #38a4bc as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #308ca1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#308ca1 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #308ca1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #308ca1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/308ca1-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md