Color

#307c97

#307c97
hex#307c97
rgbrgb(48, 124, 151)
hslhsl(196, 52%, 39%)
oklchoklch(0.551 0.084 225.1)
Closest name: Cry Me a River (#427898)Relative luminance 0.1728

Colors that go with #307c97

Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #307c97

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#974b30

#30977f · #304897

#97307c · #7c9730

Split-complementary

Open in tool →

#973048 · #977f30

#7f3097 · #974b30 · #489730

Contrast

#307c97 as textRatioAAAA largeAAAFix
Aaon white
4.71:1passpassfail
  • AAA: use #255f74 as the text (7.08:1)
Aaon black
4.46:1failpassfail
  • AA: use #317f9b as the text (4.64:1)
  • AAA: use #41a0c3 as the text (7.04:1)
  • AA: or shift the background to #fafafa (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #307c97 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#307c97 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #307c97
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #307c97 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/307c97-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md