Clinic
Open in tool →Teal reads clinical without the coldness of pure blue; the coral accent adds warmth for reassurance moments.
Color
#30728d
#30728d
hex
#30728drgb
rgb(48, 114, 141)hsl
hsl(197, 49%, 37%)oklch
oklch(0.521 0.079 228.1)Closest name: Astral (#376f89)Relative luminance 0.1459
Colors that go with #30728d
Charcoal, Copper and Goldenrod lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Copper #b87333
shippedCopper is paired with #30728d in 5 real palettes, including Dusk and Riverbed, as the accent — a combination designers have actually shipped, not a computed rotation.
Goldenrod #daa520
shippedGoldenrod is paired with #30728d in 4 real palettes, including Sapphire & Gold and Open House, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #30728d in 4 real palettes, including Fintech Trust and Indigo SaaS, as the accent — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #30728d in 4 real palettes, including Open House and Fintech Trust, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Sage Green #9caf88
shippedSage Green is paired with #30728d in 5 real palettes, including Graphite and Riverbed, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #30728d in 15 real palettes, including Mid-Century and Dusk, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Sienna #a0522d
complementarySienna sits directly opposite #30728d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #30728d
Tints & shades
Harmonies
Contrast
| #30728d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.36:1 | pass | pass | fail |
|
Aaon black | 3.92:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #30728d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Alpine
Open in tool →Glacier blue with a safety-orange accent: technical outdoor gear, not lifestyle.
Sapphire & Gold
Open in tool →Deep sapphire and gold with a teal — old-money jewel tones on an ivory ground; heraldic without a crest.
Fonts for this mood
#30728d reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #30728d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #30728d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/30728d-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md