Color

#306eb5

#306eb5
hex#306eb5
rgbrgb(48, 110, 181)
hslhsl(212, 58%, 45%)
oklchoklch(0.534 0.129 253.9)
Closest name: Campanula (#3473b7)Relative luminance 0.1512

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b57730

#30b1b5 · #3530b5

#b5306e · #6eb530

Split-complementary

Open in tool →

#b53530 · #b1b530

#b530b1 · #b57730 · #30b535

Contrast

#306eb5 as textRatioAAAA largeAAAFix
Aaon white
5.22:1passpassfail
  • AAA: use #275891 as the text (7.26:1)
Aaon black
4.02:1failpassfail
  • AA: use #3376c1 as the text (4.5:1)
  • AAA: use #669ad6 as the text (7.16:1)
  • AA: or shift the background to #f0f0f0 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #306eb5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#306eb5 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #306eb5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #306eb5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/306eb5-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md