Color

#305f78

#305f78
hex#305f78
rgbrgb(48, 95, 120)
hslhsl(201, 43%, 33%)
oklchoklch(0.463 0.065 233.9)
Closest name: Atlantis (#336172)Relative luminance 0.1017

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#784930

#30786d · #303b78

#78305f · #5f7830

Split-complementary

Open in tool →

#78303b · #786d30

#6d3078 · #784930 · #3b7830

Contrast

#305f78 as textRatioAAAA largeAAAFix
Aaon white
6.92:1passpassfail
  • AAA: use #2f5c75 as the text (7.22:1)
Aaon black
3.03:1failpassfail
  • AA: use #3f7c9d as the text (4.58:1)
  • AAA: use #5f9dbf as the text (7.06:1)
  • AA: or shift the background to #d1d1d1 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #305f78 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#305f78 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #305f78
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #305f78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/305f78-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md