Color

#304bfd

#304bfd
hex#304bfd
rgbrgb(48, 75, 253)
hslhsl(232, 98%, 59%)
oklchoklch(0.525 0.261 267.9)
Closest name: C64 Blue (#003aff)Relative luminance 0.1275

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fde230

#30b2fd · #7b30fd

#fd304b · #4bfd30

Split-complementary

Open in tool →

#fd7b30 · #b2fd30

#fd30b2 · #fde230 · #30fd7b

Contrast

#304bfd as textRatioAAAA largeAAAFix
Aaon white
5.91:1passpassfail
  • AAA: use #1735fd as the text (7.08:1)
Aaon black
3.55:1failpassfail
  • AA: use #4e66fd as the text (4.64:1)
  • AAA: use #7c8dfe as the text (7.1:1)
  • AA: or shift the background to #e3e3e3 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #304bfd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#304bfd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #304bfd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #304bfd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/304bfd-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md