Color

#303f7e

#303f7e
hex#303f7e
rgbrgb(48, 63, 126)
hslhsl(228, 45%, 34%)
oklchoklch(0.39 0.108 270.6)
Closest name: Evening Magic (#363e7d)Relative luminance 0.0569

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7e6e30

#30667e · #47307e

#7e303f · #3f7e30

Split-complementary

Open in tool →

#7e4730 · #667e30

#7e3066 · #7e6e30 · #307e47

Contrast

#303f7e as textRatioAAAA largeAAAFix
Aaon white
9.82:1passpasspassPasses AAA — no fix needed.
Aaon black
2.14:1failfailfail
  • AA: use #5c71c1 as the text (4.59:1)
  • AAA: use #8594d1 as the text (7.15:1)
  • AA: or shift the background to #b0b0b0 (4.53:1)
  • AAA: or shift the background to #dbdbdb (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #303f7e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#303f7e reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #303f7e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #303f7e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/303f7e-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md