Sorbet
Open in tool →Peach, apricot and baby blue on white — a soft consumer-app palette that still gets AA text from a single dark ink.
Color
#30272e
#30272e
hex
#30272ergb
rgb(48, 39, 46)hsl
hsl(313, 10%, 17%)oklch
oklch(0.286 0.018 333.8)Closest name: Smoky Charcoal (#34282c)Relative luminance 0.0228
Colors that go with #30272e
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #30272e without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #30272e in 18 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour.
Blue #0000ff
shipped22 real palettes, including Headspace's brand system and Readymag's brand system put Blue beside #30272e, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #30272e in 6 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped7 real palettes, including Blush and Graphite Mono put Blush Pink beside #30272e, as the supporting colour.
Brown #a52a2a
shipped4 real palettes, including Typewriter and Woodsmoke put Brown beside #30272e, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #30272e in 5 real palettes, including Polaroid and Kiln, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #30272e: 10 real palettes, including Clean Beauty and Dusk, as the lead colour.
Real palettes that use #30272e
Tints & shades
Harmonies
Contrast
| #30272e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.43:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.46:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #30272e as the background.
Brands using this color
- Fenty Beautyprimary · #2d2929 · Δ1.441
- Fenty Beautytext · #2d2929 · Δ1.441
- Loomtext · #292a2e · Δ1.562
- Gilletteprimary · #2b2929 · Δ1.628
- Gillettetext · #2b2929 · Δ1.628
- Squarespaceprimary · #2a2a2a · Δ1.808
- Rotten Tomatoesprimary · #2a2c32 · Δ1.817
- McDonald'stext · #292929 · Δ1.867
- Astrotext · #2c2c2c · Δ1.957
Palettes built around it
Typewriter
Open in tool →Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour.
Fonts for this mood
#30272e reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #30272e
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #30272e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/30272e-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md