Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Color
#30261c
#30261c
hex
#30261crgb
rgb(48, 38, 28)hsl
hsl(30, 26%, 15%)oklch
oklch(0.277 0.023 66.6)Closest name: Bitter Liquorice (#262926)Relative luminance 0.021
Colors that go with #30261c
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #30261c without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #30261c in 18 real palettes, including McDonald's's brand system and Wikipedia's brand system, as the lead colour.
Blue #0000ff
shipped23 real palettes, including Headspace's brand system and Readymag's brand system put Blue beside #30261c, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #30261c in 7 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped7 real palettes, including Blush and Graphite Mono put Blush Pink beside #30261c, as the supporting colour.
Brown #a52a2a
shipped4 real palettes, including Typewriter and Woodsmoke put Brown beside #30261c, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #30261c in 5 real palettes, including Kiln and Chalkboard, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #30261c: 10 real palettes, including Clean Beauty and SoFi's brand system, as the lead colour.
Real palettes that use #30261c
Tints & shades
Harmonies
Contrast
| #30261c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.79:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.42:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #30261c as the background.
Brands using this color
Palettes built around it
Homestead
Open in tool →Timber and olive for homes that photograph in golden hour; nothing here competes with a good listing photo.
Olive Grove
Open in tool →Olive and straw with a rust accent — Mediterranean and unhurried; good for food, wine and hospitality.
Clay & Linen
Open in tool →Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.
Kiln
Open in tool →Fired clay and ash on a dark umber — the earthy dark mode; warm enough that the dark surface reads as material, not void.
Mushroom
Open in tool →Taupe, oat and a sage accent — the quiet earth palette: almost neutral, with just enough colour to feel alive.
Darkroom
Open in tool →Sepia, faded ochre and a teal shadow on aged paper — the photograph-in-a-drawer palette, tuned so it still passes AA.
Mid-Century
Open in tool →Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast.
Sepia Mono
Open in tool →A single warm brown from espresso to oat — the sepia scale as a working palette, not a filter.
Oatmeal
Open in tool →Four warm greys from bark to oat — the neutral palette that photographs well and never argues with a product shot.
Greige
Open in tool →Grey-beige with a hint of olive — the interior-design neutral; the olive accent is the only thing that isn't a shade of nothing.
Fonts for this mood
#30261c reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #30261c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #30261c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/30261c-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md