#302321 as text	Ratio	AA	AA large	AAA	Fix
Aaon white	15.13:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	1.39:1	fail	fail	fail	AA: use #956c65 as the text (4.61:1) AAA: use #ae8e89 as the text (7.03:1) AA: or shift the background to #8f8f8f (4.68:1) AAA: or shift the background to #b3b3b3 (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #302321 as the background.

Brands using this color

Superhumantext · #292827 · Δ1.977

Palettes built around it

7c3a1d 8a7358 2f5d50 faf6ef 2b2118

Bookshop

Open in tool →

Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.

Editorial Warm Elegant

5f8460 a8896a c6633f fbf7f2 2a2320

Wellness

Open in tool →

Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.

Warm Muted FriendlyHealth

Fonts for this mood

#302321 reads as warm, muted, dark. The font library is tagged with the same vocabulary:

Warm fonts →Editorial fonts →Elegant fonts →Luxury fonts →Bold fonts →

mcpConnect your agent — build around #302321

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #302321 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/302321-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md