Color

#301ebe

#301ebe
hex#301ebe
rgbrgb(48, 30, 190)
hslhsl(247, 73%, 43%)
oklchoklch(0.4 0.227 273.9)
Closest name: Galactic Highway (#3311bb)Relative luminance 0.0527

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#abbe1e

#1e5bbe · #801ebe

#be301e · #1ebe30

Split-complementary

Open in tool →

#be801e · #5bbe1e

#be1e5b · #abbe1e · #1ebe80

Contrast

#301ebe as textRatioAAAA largeAAAFix
Aaon white
10.22:1passpasspassPasses AAA — no fix needed.
Aaon black
2.05:1failfailfail
  • AA: use #7060e6 as the text (4.5:1)
  • AAA: use #988ced as the text (7.31:1)
  • AA: or shift the background to #adadad (4.55:1)
  • AAA: or shift the background to #d6d6d6 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #301ebe as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#301ebe reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #301ebe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #301ebe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/301ebe-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md