Color

#301730

#301730
hex#301730
rgbrgb(48, 23, 48)
hslhsl(300, 35%, 14%)
oklchoklch(0.251 0.057 327.1)
Closest name: Nightly Voyager (#391531)Relative luminance 0.0145

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#173017

#241730 · #301724

#303017 · #173030

Split-complementary

Open in tool →

#243017 · #173024

#302417 · #173017 · #172430

Contrast

#301730 as textRatioAAAA largeAAAFix
Aaon white
16.27:1passpasspassPasses AAA — no fix needed.
Aaon black
1.29:1failfailfail
  • AA: use #ac53ac as the text (4.59:1)
  • AAA: use #c280c2 as the text (7.16:1)
  • AA: or shift the background to #878787 (4.53:1)
  • AAA: or shift the background to #ababab (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #301730 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#301730 reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #301730
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #301730 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/301730-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md