Color

#301718

#301718
hex#301718
rgbrgb(48, 23, 24)
hslhsl(358, 35%, 14%)
oklchoklch(0.24 0.04 18)
Closest name: Black Cherry (#2c1620)Relative luminance 0.0131

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#17302f

#301725 · #302317

#183017 · #171830

Split-complementary

Open in tool →

#173023 · #172530

#253017 · #17302f · #231730

Contrast

#301718 as textRatioAAAA largeAAAFix
Aaon white
16.65:1passpasspassPasses AAA — no fix needed.
Aaon black
1.26:1failfailfail
  • AA: use #b15d60 as the text (4.6:1)
  • AAA: use #c58789 as the text (7.2:1)
  • AA: or shift the background to #858585 (4.51:1)
  • AAA: or shift the background to #a8a8a8 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #301718 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#301718 reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #301718
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #301718 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/301718-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md