Color

#2d40d2

#2d40d2
hex#2d40d2
rgbrgb(45, 64, 210)
hslhsl(233, 65%, 50%)
oklchoklch(0.464 0.222 269.1)
Closest name: Denim (#2243b6)Relative luminance 0.0888

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d2bf2d

#2d93d2 · #6c2dd2

#d22d40 · #40d22d

Split-complementary

Open in tool →

#d26c2d · #93d22d

#d22d93 · #d2bf2d · #2dd26c

Contrast

#2d40d2 as textRatioAAAA largeAAAFix
Aaon white
7.57:1passpasspassPasses AAA — no fix needed.
Aaon black
2.78:1failfailfail
  • AA: use #5b6adc as the text (4.54:1)
  • AAA: use #8590e5 as the text (7.12:1)
  • AA: or shift the background to #c9c9c9 (4.57:1)
  • AAA: or shift the background to #f7f7f7 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2d40d2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#2d40d2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #2d40d2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #2d40d2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/2d40d2-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md