Color
#2964b3
#2964b3rgb(41, 100, 179)hsl(214, 63%, 43%)oklch(0.507 0.139 256.9)Colors that go with #2964b3
Charcoal, Crimson and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #2964b3: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #2964b3 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #2964b3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #2964b3 in 8 real palettes, including Warner Bros.'s brand system and McDonald's's brand system, as the accent.
Blue #0000ff
shipped12 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #2964b3, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #2964b3: 6 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #2964b3: 7 real palettes, including Venmo's brand system and Deep Water, as the supporting colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #2964b3: 6 real palettes, including Venmo's brand system and Apple's brand system, as the lead colour.
Real palettes that use #2964b3
Tints & shades
Harmonies
Contrast
| #2964b3 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.89:1 | pass | pass | fail |
|
Aaon black | 3.57:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2964b3 as the background.
Brands using this color
Fonts for this mood
#2964b3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #2964b3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/2964b3-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md