Color

#294bd1

#294bd1
hex#294bd1
rgbrgb(41, 75, 209)
hslhsl(228, 67%, 49%)
oklchoklch(0.48 0.209 266.7)
Closest name: Denim (#2243b6)Relative luminance 0.1011

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d1af29

#299ed1 · #5b29d1

#d1294b · #4bd129

Split-complementary

Open in tool →

#d15b29 · #9ed129

#d1299e · #d1af29 · #29d15b

Contrast

#294bd1 as textRatioAAAA largeAAAFix
Aaon white
6.95:1passpassfail
  • AAA: use #2849cc as the text (7.2:1)
Aaon black
3.02:1failpassfail
  • AA: use #506cdc as the text (4.52:1)
  • AAA: use #7f94e6 as the text (7.28:1)
  • AA: or shift the background to #d1d1d1 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #294bd1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#294bd1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #294bd1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #294bd1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/294bd1-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md