Color

#2898bd

#2898bd
hex#2898bd
rgbrgb(40, 152, 189)
hslhsl(195, 65%, 45%)
oklchoklch(0.635 0.11 225.4)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.2658

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd4d28

#28bd98 · #284dbd

#bd2898 · #98bd28

Split-complementary

Open in tool →

#bd284d · #bd9828

#9828bd · #bd4d28 · #4dbd28

Contrast

#2898bd as textRatioAAAA largeAAAFix
Aaon white
3.32:1failpassfail
  • AA: use #2280a0 as the text (4.5:1)
  • AAA: use #195f76 as the text (7.14:1)
  • AA: or shift the background to #262626 (4.55:1)
Aaon black
6.32:1passpassfail
  • AAA: use #2ba2ca as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2898bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#2898bd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #2898bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #2898bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/2898bd-9cb5c4-df4e70-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md