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Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.

Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.

Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups.

Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.

Rust, honey and a moss green on cream — the orchard palette; the green keeps it from being all one temperature.

Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.

Sandstone and sand with a deep teal — the one cool note makes the warm colours look intentional rather than beige.

Fired clay and ash on a dark umber — the earthy dark mode; warm enough that the dark surface reads as material, not void.

Sepia, faded ochre and a teal shadow on aged paper — the photograph-in-a-drawer palette, tuned so it still passes AA.

Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast.

Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone.

A single warm brown from espresso to oat — the sepia scale as a working palette, not a filter.

Four warm greys from bark to oat — the neutral palette that photographs well and never argues with a product shot.