Color

#2796be

#2796be
hex#2796be
rgbrgb(39, 150, 190)
hslhsl(196, 66%, 45%)
oklchoklch(0.631 0.112 227.6)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.2596

Colors that go with #2796be

Charcoal, Amber and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#be4f27

#27be9b · #274abe

#be2796 · #96be27

Split-complementary

Open in tool →

#be274a · #be9b27

#9b27be · #be4f27 · #4abe27

Contrast

#2796be as textRatioAAAA largeAAAFix
Aaon white
3.39:1failpassfail
  • AA: use #217fa1 as the text (4.55:1)
  • AAA: use #185d77 as the text (7.31:1)
  • AA: or shift the background to #242424 (4.58:1)
Aaon black
6.19:1passpassfail
  • AAA: use #2aa3cf as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2796be as the background.

Brands using this color

Fonts for this mood

#2796be reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #2796be
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #2796be and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/2796be-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md