Color
#27696d
#27696drgb(39, 105, 109)hsl(183, 47%, 29%)oklch(0.481 0.066 200.8)Colors that go with #27696d
Charcoal, Crimson and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #27696d: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
complementaryshippedCrimson sits directly opposite #27696d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #27696d: 4 real palettes, including Alpine and Open House, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #27696d: 4 real palettes, including Fintech Trust and Ink & Paper, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #27696d: 5 real palettes, including Desert Road and Dusk, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #27696d: 12 real palettes, including The New York Times's brand system and HP's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #27696d: 4 real palettes, including Fireside and Wendy's's brand system, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #27696d in 4 real palettes, including Mid-Century and Fireside, as the accent.
Real palettes that use #27696d
Tints & shades
Harmonies
Contrast
| #27696d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.31:1 | pass | pass | fail |
|
Aaon black | 3.33:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #27696d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#27696d reads as cool, dark, luxury. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #27696d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/27696d-a2b9be-d4598e-1f262d-e9f1ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md