Color

#243c61

#243c61
hex#243c61
rgbrgb(36, 60, 97)
hslhsl(216, 46%, 26%)
oklchoklch(0.356 0.071 258.8)
Closest name: Black Turmeric (#2c4364)Relative luminance 0.0447

Colors that go with #243c61

Sea Green, Teal and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#614824

#245b61 · #2a2461

#61243c · #3c6124

Split-complementary

Open in tool →

#612a24 · #5b6124

#61245b · #614824 · #24612a

Contrast

#243c61 as textRatioAAAA largeAAAFix
Aaon white
11.09:1passpasspassPasses AAA — no fix needed.
Aaon black
1.89:1failfailfail
  • AA: use #4977bc as the text (4.65:1)
  • AAA: use #7598cc as the text (7.12:1)
  • AA: or shift the background to #a6a6a6 (4.55:1)
  • AAA: or shift the background to #cfcfcf (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243c61 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#243c61 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #243c61
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #243c61 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/243c61-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md