Color

#243bbc

#243bbc
hex#243bbc
rgbrgb(36, 59, 188)
hslhsl(231, 68%, 44%)
oklchoklch(0.43 0.202 268)
Closest name: Denim (#2243b6)Relative luminance 0.0713

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bca624

#2487bc · #5924bc

#bc243b · #3bbc24

Split-complementary

Open in tool →

#bc5924 · #87bc24

#bc2487 · #bca624 · #24bc59

Contrast

#243bbc as textRatioAAAA largeAAAFix
Aaon white
8.65:1passpasspassPasses AAA — no fix needed.
Aaon black
2.43:1failfailfail
  • AA: use #586cdf as the text (4.63:1)
  • AAA: use #8392e7 as the text (7.23:1)
  • AA: or shift the background to #bdbdbd (4.61:1)
  • AAA: or shift the background to #e8e8e8 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243bbc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#243bbc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #243bbc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #243bbc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/243bbc-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md