Color

#243b5c

#243b5c
hex#243b5c
rgbrgb(36, 59, 92)
hslhsl(215, 44%, 25%)
oklchoklch(0.35 0.065 257.4)
Closest name: Capital Blue (#1a4157)Relative luminance 0.0428

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5c4424

#24575c · #28245c

#5c243b · #3b5c24

Split-complementary

Open in tool →

#5c2824 · #575c24

#5c2457 · #5c4424 · #245c28

Contrast

#243b5c as textRatioAAAA largeAAAFix
Aaon white
11.32:1passpasspassPasses AAA — no fix needed.
Aaon black
1.86:1failfailfail
  • AA: use #4776b8 as the text (4.55:1)
  • AAA: use #779aca as the text (7.26:1)
  • AA: or shift the background to #a6a6a6 (4.65:1)
  • AAA: or shift the background to #cccccc (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243b5c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#243b5c reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #243b5c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #243b5c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/243b5c-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md