Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#23201a
#23201a
hex
#23201argb
rgb(35, 32, 26)hsl
hsl(40, 15%, 12%)oklch
oklch(0.245 0.012 84.6)Closest name: Underworld (#1e231c)Relative luminance 0.0146
Colors that go with #23201a
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #23201a without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #23201a in 18 real palettes, including Google's brand system and Wikipedia's brand system, as the accent.
Blue #0000ff
shipped23 real palettes, including Bumble's brand system and Rolex's brand system put Blue beside #23201a, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #23201a in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped6 real palettes, including Graphite Mono and Estate put Blush Pink beside #23201a, as the accent.
Brown #a52a2a
shipped5 real palettes, including Woodsmoke and Typewriter put Brown beside #23201a, as the accent.
Burgundy #800020
shipped4 real palettes, including Mailchimp's brand system and Candlelight put Burgundy beside #23201a, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #23201a in 6 real palettes, including Kiln and Chalkboard, as the accent.
Real palettes that use #23201a
Tints & shades
Harmonies
Contrast
| #23201a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 16.24:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.29:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #23201a as the background.
Brands using this color
- Todoisttext · #25221e · Δ0.978
- Bumbleprimary · #202020 · Δ1.197
- Bumbletext · #202020 · Δ1.197
- ClickUptext · #202020 · Δ1.197
- Lamborghiniprimary · #202020 · Δ1.197
- Lamborghinitext · #202020 · Δ1.197
- Coheretext · #212121 · Δ1.229
- Postmantext · #212121 · Δ1.229
- Rolextext · #212121 · Δ1.229
- SoFiprimary · #212121 · Δ1.229
- SoFitext · #212121 · Δ1.229
- GitLabtext · #1f1f1f · Δ1.31
- Googletext · #1f1f1f · Δ1.31
- HubSpottext · #1f1f1f · Δ1.31
- Revoluttext · #1f1f1f · Δ1.31
- Appleprimary · #221e1f · Δ1.378
- Mailchimpprimary · #241c15 · Δ1.381
- Acertext · #222222 · Δ1.393
- Airbnbtext · #222222 · Δ1.393
- AliExpressprimary · #222222 · Δ1.393
- AliExpresstext · #222222 · Δ1.393
- Nikonprimary · #222222 · Δ1.393
- Nikontext · #222222 · Δ1.393
- Victoria's Secretprimary · #221d1d · Δ1.405
- Victoria's Secrettext · #221d1d · Δ1.405
- BrandSweetstext · #241c14 · Δ1.436
- Wikipediaprimary · #202122 · Δ1.443
- Wikipediatext · #202122 · Δ1.443
- Figmatext · #1e1e1e · Δ1.537
- Cursortext · #26251e · Δ1.867
- Nokiatext · #1d1e20 · Δ1.886
- Retoolprimary · #242424 · Δ1.961
Palettes built around it
Fresh Juice
Open in tool →Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color.
Crayon Box
Open in tool →Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups.
Playground
Open in tool →Orange, blue and green — the colors of playground equipment; loud, cheerful, obviously for kids.
Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Paper & Pine
Open in tool →Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige.
Woodsmoke
Open in tool →Amber and oxblood on smoky brown — a fireside dark mode that photographs whisky, leather and wool.
Clay & Linen
Open in tool →Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.
Desert Road
Open in tool →Sandstone and sand with a deep teal — the one cool note makes the warm colours look intentional rather than beige.
Kiln
Open in tool →Fired clay and ash on a dark umber — the earthy dark mode; warm enough that the dark surface reads as material, not void.
Diner
Open in tool →Cherry red, mint-teal and butter yellow — chrome-and-vinyl retro; the red does the work, the teal cools it.
Graphite Mono
Open in tool →Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone.
Fonts for this mood
#23201a reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #23201a
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #23201a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/23201a-c4bb9c-62b8cb-2c2d1f-f1ebe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md