Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#231d16
#231d16
hex
#231d16rgb
rgb(35, 29, 22)hsl
hsl(32, 23%, 11%)oklch
oklch(0.235 0.016 71.2)Closest name: Dark Orchestra (#251b19)Relative luminance 0.0129
Colors that go with #231d16
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #231d16 without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #231d16 in 18 real palettes, including Trailhead and Google's brand system, as the accent.
Blue #0000ff
shipped23 real palettes, including Bumble's brand system and Rolex's brand system put Blue beside #231d16, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #231d16 in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped6 real palettes, including Graphite Mono and Estate put Blush Pink beside #231d16, as the accent.
Brown #a52a2a
shipped5 real palettes, including Woodsmoke and Typewriter put Brown beside #231d16, as the accent.
Burgundy #800020
shipped4 real palettes, including Mailchimp's brand system and Candlelight put Burgundy beside #231d16, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #231d16 in 6 real palettes, including Kiln and Coffee Bar, as the accent.
Real palettes that use #231d16
Tints & shades
Harmonies
Contrast
| #231d16 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 16.68:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.26:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #231d16 as the background.
Brands using this color
- Mailchimpprimary · #241c15 · Δ0.365
- BrandSweetstext · #241c14 · Δ0.417
- Victoria's Secretprimary · #221d1d · Δ1.294
- Victoria's Secrettext · #221d1d · Δ1.294
- Appleprimary · #221e1f · Δ1.573
- Figmatext · #1e1e1e · Δ1.59
- GitLabtext · #1f1f1f · Δ1.638
- Googletext · #1f1f1f · Δ1.638
- HubSpottext · #1f1f1f · Δ1.638
- Revoluttext · #1f1f1f · Δ1.638
- Bumbleprimary · #202020 · Δ1.789
- Bumbletext · #202020 · Δ1.789
- ClickUptext · #202020 · Δ1.789
- Lamborghiniprimary · #202020 · Δ1.789
- Lamborghinitext · #202020 · Δ1.789
- Gustoprimary · #1c1b1a · Δ1.834
- Gustotext · #1c1b1a · Δ1.834
- Braveprimary · #1c1c1d · Δ1.944
- Bravetext · #1c1c1d · Δ1.944
- Todoisttext · #25221e · Δ1.986
- Nokiatext · #1d1e20 · Δ1.993
Palettes built around it
Farmers Market
Open in tool →Tomato, leaf and honey — the three colors of a produce stand, warm enough to make anything look fresh.
Fresh Juice
Open in tool →Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color.
Learning App
Open in tool →Green, blue and orange at full saturation: the gamified-learning look, where every color is a reward.
Trailhead
Open in tool →Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign.
Playground
Open in tool →Orange, blue and green — the colors of playground equipment; loud, cheerful, obviously for kids.
Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Saffron
Open in tool →Saffron and clove with a teal counterpoint — spice-market warmth, balanced so it doesn't go orange everywhere.
Harvest
Open in tool →Pumpkin, straw and burnt gold on parchment — the autumn palette that still feels like a product, not a place-mat.
Woodsmoke
Open in tool →Amber and oxblood on smoky brown — a fireside dark mode that photographs whisky, leather and wool.
Diner
Open in tool →Cherry red, mint-teal and butter yellow — chrome-and-vinyl retro; the red does the work, the teal cools it.
Tequila Sunrise
Open in tool →Red through orange to yellow — the poured-drink gradient as flat tokens; use it left-to-right, never all at once.
Fonts for this mood
#231d16 reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #231d16
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #231d16 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/231d16-c4b69c-62c5cb-2d2d1f-f1eae9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md