Lido
Open in tool →Pool blue, watermelon and sun on white — the poolside summer set; the deep teal text keeps it from going juvenile.
Color
#202f37
#202f37
hex
#202f37rgb
rgb(32, 47, 55)hsl
hsl(201, 26%, 17%)oklch
oklch(0.295 0.025 231.9)Closest name: Nightmare Fuel (#293135)Relative luminance 0.0262
Colors that go with #202f37
Amber, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Amber #ffbf00
shippedAmber is paired with #202f37 in 11 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour.
Blue #0000ff
shipped18 real palettes, including Headspace's brand system and Minecraft's brand system put Blue beside #202f37, as the accent.
Blush Pink #e8b4b8
shipped6 real palettes, including Rain Garden and Blush put Blush Pink beside #202f37, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #202f37 in 5 real palettes, including Coastal and Chalkboard, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #202f37: 10 real palettes, including Coastal and Clean Beauty, as the lead colour.
Champagne #f7e7ce
shipped8 real palettes, including Darkroom and Forest Floor put Champagne beside #202f37, as the surface under it.
Chocolate #d2691e
shippedChocolate shows up next to #202f37 in 4 real palettes, including Homestead and Wellness, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the near-white surface #202f37 was made for — maximum legibility with no colour cast to argue with.
Real palettes that use #202f37
Tints & shades
Harmonies
Contrast
| #202f37 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 13.79:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.52:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #202f37 as the background.
Brands using this color
Palettes built around it
Still Water
Open in tool →Dusty teal and mist with a sand accent — low chroma, low contrast between colours, high contrast for text: the recipe for calm.
Dusty Blue
Open in tool →Dusty blue and mist with a nude accent — the quiet wedding palette; nothing here competes with a photograph.
Fonts for this mood
#202f37 reads as cool, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #202f37
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #202f37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/202f37-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md