Ink & Paper
Open in tool →Two greys and one ink-blue link color: the palette of a well-set book page.
Color
#1d201f
#1d201f
hex
#1d201frgb
rgb(29, 32, 31)hsl
hsl(160, 5%, 12%)oklch
oklch(0.24 0.005 174)Closest name: Underworld (#1e231c)Relative luminance 0.0139
Colors that go with #1d201f
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #1d201f without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #1d201f in 18 real palettes, including Google's brand system and Wikipedia's brand system, as the accent.
Blue #0000ff
shipped23 real palettes, including Bumble's brand system and Rolex's brand system put Blue beside #1d201f, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #1d201f in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped6 real palettes, including Graphite Mono and Estate put Blush Pink beside #1d201f, as the accent.
Brown #a52a2a
shipped5 real palettes, including Woodsmoke and Typewriter put Brown beside #1d201f, as the accent.
Burgundy #800020
shipped4 real palettes, including Mailchimp's brand system and Qatar Airways's brand system put Burgundy beside #1d201f, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #1d201f in 6 real palettes, including Kiln and Chalkboard, as the accent.
Real palettes that use #1d201f
Tints & shades
Harmonies
Contrast
| #1d201f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 16.42:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.28:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #1d201f as the background.
Brands using this color
- GitLabtext · #1f1f1f · Δ0.489
- Googletext · #1f1f1f · Δ0.489
- HubSpottext · #1f1f1f · Δ0.489
- Revoluttext · #1f1f1f · Δ0.489
- Bumbleprimary · #202020 · Δ0.599
- Bumbletext · #202020 · Δ0.599
- ClickUptext · #202020 · Δ0.599
- Lamborghiniprimary · #202020 · Δ0.599
- Lamborghinitext · #202020 · Δ0.599
- Figmatext · #1e1e1e · Δ0.694
- Nokiatext · #1d1e20 · Δ0.824
- Wikipediaprimary · #202122 · Δ0.855
- Wikipediatext · #202122 · Δ0.855
- Coheretext · #212121 · Δ0.914
- Postmantext · #212121 · Δ0.914
- Rolextext · #212121 · Δ0.914
- SoFiprimary · #212121 · Δ0.914
- SoFitext · #212121 · Δ0.914
- WhatsAppprimary · #1c1e21 · Δ0.967
- WhatsApptext · #1c1e21 · Δ0.967
- Appleprimary · #221e1f · Δ1.123
- Victoria's Secretprimary · #221d1d · Δ1.285
- Victoria's Secrettext · #221d1d · Δ1.285
- Acertext · #222222 · Δ1.29
- Airbnbtext · #222222 · Δ1.29
- AliExpressprimary · #222222 · Δ1.29
- AliExpresstext · #222222 · Δ1.29
- Nikonprimary · #222222 · Δ1.29
- Nikontext · #222222 · Δ1.29
- Braveprimary · #1c1c1d · Δ1.438
- Bravetext · #1c1c1d · Δ1.438
- Fitbitprimary · #191c1d · Δ1.675
- Fitbittext · #191c1d · Δ1.675
- Todoisttext · #25221e · Δ1.736
- GitHubtext · #1f2328 · Δ1.817
- Gustoprimary · #1c1b1a · Δ1.818
- Gustotext · #1c1b1a · Δ1.818
- Logitechprimary · #1b1b1b · Δ1.852
- Logitechtext · #1b1b1b · Δ1.852
- N26text · #1b1b1b · Δ1.852
- NASAtext · #1b1b1b · Δ1.852
- Signalprimary · #1b1b1b · Δ1.852
- Signaltext · #1b1b1b · Δ1.852
- AT&Tprimary · #1d2329 · Δ1.885
- AT&Ttext · #1d2329 · Δ1.885
- Boxtext · #151f26 · Δ1.956
Palettes built around it
Fresh Juice
Open in tool →Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color.
Learning App
Open in tool →Green, blue and orange at full saturation: the gamified-learning look, where every color is a reward.
Crayon Box
Open in tool →Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups.
Playground
Open in tool →Orange, blue and green — the colors of playground equipment; loud, cheerful, obviously for kids.
Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Paper & Pine
Open in tool →Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige.
Diner
Open in tool →Cherry red, mint-teal and butter yellow — chrome-and-vinyl retro; the red does the work, the teal cools it.
Graphite Mono
Open in tool →Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone.
Fonts for this mood
#1d201f reads as neutral, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #1d201f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #1d201f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/1d201f-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md