Color

#1950a4

#1950a4
hex#1950a4
rgbrgb(25, 80, 164)
hslhsl(216, 74%, 37%)
oklchoklch(0.447 0.147 259.2)
Closest name: Blue Chip (#1d5699)Relative luminance 0.0862

Colors that go with #1950a4

Charcoal, Crimson and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a46c19

#1996a4 · #2619a4

#a41950 · #50a419

Split-complementary

Open in tool →

#a42619 · #96a419

#a41996 · #a46c19 · #19a426

Contrast

#1950a4 as textRatioAAAA largeAAAFix
Aaon white
7.71:1passpasspassPasses AAA — no fix needed.
Aaon black
2.72:1failfailfail
  • AA: use #2a72df as the text (4.57:1)
  • AAA: use #5f96e7 as the text (7:1)
  • AA: or shift the background to #c7c7c7 (4.56:1)
  • AAA: or shift the background to #f5f5f5 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #1950a4 as the background.

Brands using this color

Fonts for this mood

#1950a4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #1950a4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #1950a4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/1950a4-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md