Ink & Paper
Open in tool →Two greys and one ink-blue link color: the palette of a well-set book page.
Color
#18201c
#18201c
hex
#18201crgb
rgb(24, 32, 28)hsl
hsl(150, 14%, 11%)oklch
oklch(0.234 0.014 163.5)Closest name: Coco’s Black (#1c1c1a)Relative luminance 0.0131
Colors that go with #18201c
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #18201c without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #18201c in 18 real palettes, including Google's brand system and Wikipedia's brand system, as the accent.
Blue #0000ff
shipped23 real palettes, including Bumble's brand system and Signal's brand system put Blue beside #18201c, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #18201c in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped6 real palettes, including Graphite Mono and Estate put Blush Pink beside #18201c, as the accent.
Brown #a52a2a
shipped5 real palettes, including Woodsmoke and Typewriter put Brown beside #18201c, as the accent.
Burgundy #800020
shipped4 real palettes, including Mailchimp's brand system and Qatar Airways's brand system put Burgundy beside #18201c, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #18201c in 6 real palettes, including Kiln and Coffee Bar, as the accent.
Real palettes that use #18201c
Tints & shades
Harmonies
Contrast
| #18201c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 16.64:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.26:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #18201c as the background.
Brands using this color
- Figmatext · #1e1e1e · Δ1.394
- GitLabtext · #1f1f1f · Δ1.486
- Googletext · #1f1f1f · Δ1.486
- HubSpottext · #1f1f1f · Δ1.486
- Revoluttext · #1f1f1f · Δ1.486
- Nokiatext · #1d1e20 · Δ1.525
- Fitbitprimary · #191c1d · Δ1.578
- Fitbittext · #191c1d · Δ1.578
- WhatsAppprimary · #1c1e21 · Δ1.585
- WhatsApptext · #1c1e21 · Δ1.585
- Braveprimary · #1c1c1d · Δ1.666
- Bravetext · #1c1c1d · Δ1.666
- Bumbleprimary · #202020 · Δ1.682
- Bumbletext · #202020 · Δ1.682
- ClickUptext · #202020 · Δ1.682
- Lamborghiniprimary · #202020 · Δ1.682
- Lamborghinitext · #202020 · Δ1.682
- Gustoprimary · #1c1b1a · Δ1.823
- Gustotext · #1c1b1a · Δ1.823
- Logitechprimary · #1b1b1b · Δ1.833
- Logitechtext · #1b1b1b · Δ1.833
- N26text · #1b1b1b · Δ1.833
- NASAtext · #1b1b1b · Δ1.833
- Signalprimary · #1b1b1b · Δ1.833
- Signaltext · #1b1b1b · Δ1.833
- Wikipediaprimary · #202122 · Δ1.904
- Wikipediatext · #202122 · Δ1.904
- Coheretext · #212121 · Δ1.952
- Postmantext · #212121 · Δ1.952
- Rolextext · #212121 · Δ1.952
- SoFiprimary · #212121 · Δ1.952
- SoFitext · #212121 · Δ1.952
Palettes built around it
Mint Modern
Open in tool →Emerald as a primary rather than a success color, anchored by deep teal text — fresh, friendly, and fintech-adjacent.
Fresh Juice
Open in tool →Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color.
Learning App
Open in tool →Green, blue and orange at full saturation: the gamified-learning look, where every color is a reward.
Forest Floor
Open in tool →Moss and bark with a mushroom-cap amber — grounded and quiet, made for long-form nature content.
Playground
Open in tool →Orange, blue and green — the colors of playground equipment; loud, cheerful, obviously for kids.
Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Paper & Pine
Open in tool →Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige.
Diner
Open in tool →Cherry red, mint-teal and butter yellow — chrome-and-vinyl retro; the red does the work, the teal cools it.
Fonts for this mood
#18201c reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #18201c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #18201c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/18201c-a2beb3-d459d2-1f2d2c-e9f1ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md