Launch Orange
Open in tool →Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store.
Color
#178ab0
#178ab0
hex
#178ab0rgb
rgb(23, 138, 176)hsl
hsl(195, 77%, 39%)oklch
oklch(0.592 0.109 227.1)Closest name: Ahoy! Blue (#0082a1)Relative luminance 0.2149
Colors that go with #178ab0
Charcoal, Crimson and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #178ab0: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #178ab0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #178ab0 in 8 real palettes, including Beach Hut and Wired's brand system, as the supporting colour.
Blue #0000ff
shipped4 real palettes, including Readymag's brand system and Qualcomm's brand system put Blue beside #178ab0, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #178ab0: 6 real palettes, including Hershey's's brand system and Glacier, as the supporting colour.
Copper #b87333
split-complementshippedCopper is a split-complement of #178ab0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #178ab0: 5 real palettes, including Telegram's brand system and Deep Water, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #178ab0: 15 real palettes, including Discover's brand system and Capital One's brand system, as the supporting colour.
Real palettes that use #178ab0
Tints & shades
Harmonies
Contrast
| #178ab0 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.96:1 | fail | pass | fail | |
Aaon black | 5.3:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #178ab0 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#178ab0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #178ab0
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #178ab0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/178ab0-9cb5c4-df4e70-1f242d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md