Color

#174d73

#174d73
hex#174d73
rgbrgb(23, 77, 115)
hslhsl(205, 67%, 27%)
oklchoklch(0.405 0.085 243.8)
Closest name: Blue Funk (#2d4470)Relative luminance 0.0673

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#733d17

#17736b · #171e73

#73174d · #4d7317

Split-complementary

Open in tool →

#73171e · #736b17

#6b1773 · #733d17 · #1e7317

Contrast

#174d73 as textRatioAAAA largeAAAFix
Aaon white
8.95:1passpasspassPasses AAA — no fix needed.
Aaon black
2.35:1failfailfail
  • AA: use #247ab7 as the text (4.54:1)
  • AAA: use #489edb as the text (7.19:1)
  • AA: or shift the background to #b8b8b8 (4.51:1)
  • AAA: or shift the background to #e6e6e6 (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #174d73 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#174d73 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #174d73
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #174d73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/174d73-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md