Ink & Paper
Open in tool →Two greys and one ink-blue link color: the palette of a well-set book page.
Color
#173fab
#173fab
hex
#173fabrgb
rgb(23, 63, 171)hsl
hsl(224, 76%, 38%)oklch
oklch(0.417 0.178 264.3)Closest name: Cobalt Blue (#0047ab)Relative luminance 0.0668
Colors that go with #173fab
Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #173fab: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #173fab — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
analogousshippedSteel Blue is #173fab's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #173fab in 5 real palettes, including Warner Bros.'s brand system and Walmart's brand system, as the accent.
Blue #0000ff
shipped7 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #173fab, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #173fab: 7 real palettes, including Blue Mono and Gopro's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #173fab in 14 real palettes, including Walgreens's brand system and Pepsi's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #173fab: 7 real palettes, including Coursera's brand system and Absolut's brand system, as the supporting colour.
Real palettes that use #173fab
Tints & shades
Harmonies
Contrast
| #173fab as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.99:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.34:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #173fab as the background.
Brands using this color
Palettes built around it
Cobalt Pop
Open in tool →One deep cobalt and one hot pink on white — a two-accent system for launches and campaign pages that need punch.
Blue Mono
Open in tool →One blue at four lightnesses — monochromatic in the colour-theory sense; the deep step is the text, the pale step the surface tint.
Fonts for this mood
#173fab reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #173fab
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #173fab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/173fab-9ca2c4-df724e-221f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md