Open House
Open in tool →Steel blue for trust, warm gold for the sold moment — an approachable brokerage that still feels established.
Color
#172f44
#172f44
hex
#172f44rgb
rgb(23, 47, 68)hsl
hsl(208, 49%, 18%)oklch
oklch(0.296 0.049 246.7)Closest name: Nordic Noir (#003344)Relative luminance 0.0263
Colors that go with #172f44
Dark Olive Green, Sienna and Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Dark Olive Green #556b2f
triadicshippedDark Olive Green completes a triad with #172f44 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #172f44 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Slate Blue #6a5acd
analogousshippedSlate Blue is #172f44's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
analogousshippedTeal is #172f44's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #172f44 in 10 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour.
Blue #0000ff
shipped19 real palettes, including Monzo's brand system and Headspace's brand system put Blue beside #172f44, as the accent.
Blush Pink #e8b4b8
shipped6 real palettes, including Rain Garden and Graphite Mono put Blush Pink beside #172f44, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #172f44: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #172f44
Tints & shades
Harmonies
Contrast
| #172f44 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 13.76:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.53:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #172f44 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#172f44 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #172f44
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #172f44 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/172f44-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md