Campus
Open in tool →Institutional blue with a highlighter-amber accent — trustworthy for parents, lively enough for students.
Color
#172b35
#172b35
hex
#172b35rgb
rgb(23, 43, 53)hsl
hsl(200, 39%, 15%)oklch
oklch(0.277 0.032 231.2)Closest name: Infinity (#222831)Relative luminance 0.0217
Colors that go with #172b35
Charcoal, Dark Olive Green and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #172b35: softer than #000 and cool enough to feel like part of the same palette.
Dark Olive Green #556b2f
triadicshippedDark Olive Green completes a triad with #172b35 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Royal Blue #4169e1
analogousshippedRoyal Blue is #172b35's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #172b35 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Teal #008080
analogousshippedTeal is #172b35's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #172b35 in 18 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour.
Blue #0000ff
shipped24 real palettes, including Readymag's brand system and Monzo's brand system put Blue beside #172b35, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #172b35 in 7 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Real palettes that use #172b35
Tints & shades
Harmonies
Contrast
| #172b35 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.65:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.43:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #172b35 as the background.
Brands using this color
Palettes built around it
Coastal
Open in tool →Sea-teal, sky and sand — bright without shouting; works for travel, wellness, and anything near water.
Lido
Open in tool →Pool blue, watermelon and sun on white — the poolside summer set; the deep teal text keeps it from going juvenile.
Beach Hut
Open in tool →Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen.
Still Water
Open in tool →Dusty teal and mist with a sand accent — low chroma, low contrast between colours, high contrast for text: the recipe for calm.
Fonts for this mood
#172b35 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #172b35
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #172b35 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/172b35-9cb2c4-df4e64-1f232d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md