Color

#17294a

#17294a
hex#17294a
rgbrgb(23, 41, 74)
hslhsl(219, 53%, 19%)
oklchoklch(0.284 0.065 261.6)
Closest name: Midnight Ocean (#0f2d4d)Relative luminance 0.0226

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4a3817

#17424a · #1e174a

#4a1729 · #294a17

Split-complementary

Open in tool →

#4a1e17 · #424a17

#4a1742 · #4a3817 · #174a1e

Contrast

#17294a as textRatioAAAA largeAAAFix
Aaon white
14.46:1passpasspassPasses AAA — no fix needed.
Aaon black
1.45:1failfailfail
  • AA: use #4874c7 as the text (4.6:1)
  • AAA: use #7698d5 as the text (7.22:1)
  • AA: or shift the background to #919191 (4.59:1)
  • AAA: or shift the background to #b5b5b5 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #17294a as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#17294a reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #17294a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #17294a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/17294a-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md