Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Color
#170d10
#170d10
hex
#170d10rgb
rgb(23, 13, 16)hsl
hsl(342, 28%, 7%)oklch
oklch(0.174 0.018 359.5)Closest name: Black Sheep (#0f0d0d)Relative luminance 0.0051
Tints & shades
Harmonies
Contrast
| #170d10 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 19.07:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.1:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #170d10 as the background.
Brands using this color
- American Expresstext · #111111 · Δ1.838
- Behancetext · #111111 · Δ1.838
- Calmtext · #111111 · Δ1.838
- Intercomtext · #111111 · Δ1.838
- Klarna UStext · #111111 · Δ1.838
- Mirotext · #111111 · Δ1.838
- Paddletext · #111111 · Δ1.838
- PayPaltext · #111111 · Δ1.838
- Plaidtext · #111111 · Δ1.838
- PostHogtext · #111111 · Δ1.838
- Reddittext · #111111 · Δ1.838
- Remixtext · #111111 · Δ1.838
- Replittext · #111111 · Δ1.838
- Verceltext · #111111 · Δ1.838
- Twitchtext · #0e0e10 · Δ1.977
Palettes built around it
Neobank
Open in tool →Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank.
Ember
Open in tool →Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights.
Velvet
Open in tool →Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark.
Fonts for this mood
#170d10 reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #170d10
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #170d10 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/170d10-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md