Color

#1010ad

#1010ad
hex#1010ad
rgbrgb(16, 16, 173)
hslhsl(240, 83%, 37%)
oklchoklch(0.351 0.225 266.6)
Closest name: Dark Galaxy (#0018a8)Relative luminance 0.035

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#adad10

#105ead · #5e10ad

#ad1010 · #10ad10

Split-complementary

Open in tool →

#ad5e10 · #5ead10

#ad105e · #adad10 · #10ad5e

Contrast

#1010ad as textRatioAAAA largeAAAFix
Aaon white
12.36:1passpasspassPasses AAA — no fix needed.
Aaon black
1.7:1failfailfail
  • AA: use #6565f1 as the text (4.68:1)
  • AAA: use #8a8af4 as the text (7.02:1)
  • AA: or shift the background to #9c9c9c (4.5:1)
  • AAA: or shift the background to #c4c4c4 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #1010ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#1010ad reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #1010ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #1010ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/1010ad-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md