Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Color
#101018
#101018
hex
#101018rgb
rgb(16, 16, 24)hsl
hsl(240, 20%, 8%)oklch
oklch(0.177 0.016 284.6)Closest name: Midnight Edition (#0c121b)Relative luminance 0.0055
Tints & shades
Harmonies
Contrast
| #101018 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 18.93:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.11:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #101018 as the background.
Brands using this color
- Lemon Squeezytext · #121217 · Δ0.977
- Railwaytext · #13111c · Δ1.075
- Hugging Faceprimary · #0b0f19 · Δ1.098
- American Expresstext · #111111 · Δ1.644
- Behancetext · #111111 · Δ1.644
- Calmtext · #111111 · Δ1.644
- Intercomtext · #111111 · Δ1.644
- Klarna UStext · #111111 · Δ1.644
- Mirotext · #111111 · Δ1.644
- Paddletext · #111111 · Δ1.644
- PayPaltext · #111111 · Δ1.644
- Plaidtext · #111111 · Δ1.644
- PostHogtext · #111111 · Δ1.644
- Reddittext · #111111 · Δ1.644
- Remixtext · #111111 · Δ1.644
- Replittext · #111111 · Δ1.644
- Verceltext · #111111 · Δ1.644
- Twitchtext · #0e0e10 · Δ1.745
- Lineartext · #0d0e10 · Δ1.83
Palettes built around it
Terminal
Open in tool →Green for success, blue for links, pink for emphasis — the dark-mode developer family, tuned to sit on near-black without glare.
Neobank
Open in tool →Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank.
Estate
Open in tool →Bronze on charcoal signals premium listings; the silver accent handles secondary detail without adding color.
Fonts for this mood
#101018 reads as cool, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #101018
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #101018 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/101018-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md