Color

#1001da

#1001da
hex#1001da
rgbrgb(16, 1, 218)
hslhsl(244, 99%, 43%)
oklchoklch(0.405 0.276 265.6)
Closest name: Brutally Blue (#0022dd)Relative luminance 0.0519

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ccda01

#015fda · #7c01da

#da1001 · #01da10

Split-complementary

Open in tool →

#da7c01 · #5fda01

#da015f · #ccda01 · #01da7c

Contrast

#1001da as textRatioAAAA largeAAAFix
Aaon white
10.3:1passpasspassPasses AAA — no fix needed.
Aaon black
2.04:1failfailfail
  • AA: use #675dfe as the text (4.57:1)
  • AAA: use #928afe as the text (7.29:1)
  • AA: or shift the background to #adadad (4.59:1)
  • AAA: or shift the background to #d6d6d6 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #1001da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#1001da reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #1001da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #1001da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/1001da-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md